An event is one of the most powerful opportunities you’ll have to show your audience your brand.
While logos on banners are fine, memorable branding happens when it’s integral to the experience, through clever staging, lighting, visuals and sound.
Here’s how to weave your brand into the production of your event in ways people will remember:
Use colour-changing lighting to reflect your brand palette around the venue. Whether it’s soft blues for a calm business event or bold reds for a product launch, lighting subtly affects mood and perception.
Incorporate digital branding on LED walls, stage screens, lecterns and virtual backdrops. These can carry your and sponsor’s logo, straplines, brand shapes or even subtle textures that reinforce your brand personality.
Design stage sets in your brand colours, using materials, textures or shapes that echo your brand identity. Think of it like turning your logo into a physical environment.
Include branded holding slides, walk-in playlists and videos. From the moment your guests arrive to when they leave, these create a consistent, professional look and feel.
Use projection mapping to bring your brand story to life. It’s brilliant for product reveals, opening sequences or turning a plain wall into a dynamic branded canvas.
Create branded content for hybrid viewers. Don’t forget your online audience. Include digital overlays, branded name straps, and holding screens during breaks.
Get creative with sound. Custom walk-on and walk-off music, sound effects for key moments, or a voiceover that reflects your brand tone of voice can elevate the experience.
We specialise in creating bespoke AV and staging solutions that deliver your event’s technical needs and reflect your brand personality in every detail.
